About Digital Brand Promotions
We started by asking a question nobody was answering.
That question led to 15 years of SEO, a passion for AI search, and a fundamentally different kind of agency.
In 2011, after building her first client website, our founder Amanda Pearce asked something that seemed obvious — but that most of the industry was ignoring:
“I’ve created this wonderful website. But what now? How will people find it? How will they get there, interact with it, and actually become customers?”
That question led Amanda to digital marketing. Digital marketing led to SEO and PPC. SEO led to an obsession that has not dimmed in the fifteen years since. And that obsession — with understanding exactly how people find businesses online, and how to make sure the right businesses get found — is what Digital Brand Promotions is built on.
Founder story
Meet Amanda Pearce — Founder, Digital Brand Promotions
Amanda’s digital marketing journey began where most agency founders’ journeys do not — with code. She started by studying web design and development, learning to build the digital presence that businesses needed to exist online. But it was the question that came after — how do people actually find this? — that changed everything.
That question led her deep into the mechanics of search: how Google thinks, how people search, what makes one business appear above another when a potential customer types in exactly the right query. She fell in love with SEO and PPC — the combination of technical precision, strategic thinking, and direct business impact that few other marketing disciplines can match.
“Fifteen years later, I still get excited every time the algorithm shifts, every time a new search format emerges, every time a client’s phone starts ringing more because we got something right.”
That excitement — for the craft, for the results, for staying ahead — is not incidental to Digital Brand Promotions. It is the engine behind it.
Today, that same curiosity is driving Amanda deepest into the most significant shift in search since Google itself: the rise of AI-generated search results. While other agencies are still debating whether to take AI search seriously, Digital Brand Promotions has already been running experiments, building strategies, and delivering measurable results for clients across South Africa, the United States, Europe, and beyond.
15 years. Multiple countries. One consistent focus.
Revenue over vanity. Results over reports. Growth over graphs.
15+
Years of SEO experience
From the pre-mobile era to the AI search era
200+
Businesses helped with SEO & PPC
Across 12+ industries
6+
Countries served
South Africa, USA, UK, Netherlands, Israel, Ukraine & beyond
3
Core AI disciplines
GEO, AEO & AI Overview Optimisation
AI-first
Why we were ready for AI search before most agencies started paying attention
The shift to AI-generated search results — Google AI Overviews, ChatGPT, Perplexity, Gemini — is the most significant change in search since Google launched. Most agencies are still catching up. Digital Brand Promotions was already there.
Not because we predicted the future. Because staying obsessively current with how search works is simply how we operate. The same instinct that drove Amanda to ask “what now?” in 2011 drives us to ask the same question every time the landscape shifts: where is search going, and how do we make sure our clients are already visible when it gets there?
What we have already built and tested in AI search:
- Generative Engine Optimisation (GEO) — helping businesses become cited sources in AI-synthesised responses across ChatGPT, Gemini and Perplexity
- Answer Engine Optimisation (AEO) — structuring content to appear as the direct answer in featured snippets, voice search and AI knowledge panels
- Google AI Overview optimisation — building the E-E-A-T signals, content architecture and schema markup that determine which websites get cited
- LLM entity authority work — helping AI platforms accurately identify, understand and represent our clients’ businesses
- Ongoing citation monitoring — tracking whether client content is being referenced in AI-generated responses and iterating based on real results
We do not theorise about AI search. We run experiments, measure outcomes, and build what works into client strategies.
What makes Digital Brand Promotions different
There are a lot of SEO agencies. Most of them will show you a graph of rising rankings and call it a success. We have a different view of what success looks like.
Revenue over vanity metrics
Rankings are a means. Leads, bookings, and revenue are the end. Every strategy we build is measured against the business outcomes it produces — not the traffic reports we can show you.
Expertise without the jargon
SEO and AI search are genuinely complex. We understand them deeply — and translate that depth into plain language that helps you make informed decisions. You will never leave a meeting with us more confused than when you arrived.
Ahead of the curve, not chasing it
We were optimising for AI search visibility before it became a mainstream agency offering. That pattern is not accidental — it is the standard we hold ourselves to.
Integrated, not siloed
Technical SEO, AI search optimisation, conversion engineering, local SEO, entity SEO — interconnected disciplines that compound when they work together. We build them that way from the start.
Accountable to outcomes
We tell you what we will do, we do it, and we show you what it produced. If something is not working, we say so and adjust. Accountability is a practice we demonstrate in every monthly report.
Our mission
To help businesses be found — not just in search results, but in the AI-generated answers that are increasingly where discovery begins.
And to make sure that when they are found, their website converts that visibility into real, measurable business growth.
Traffic without conversion is not growth. Rankings without revenue are not results. Visibility in last year’s search landscape is not enough if your customers are discovering businesses in this year’s AI-generated answers. Our mission is to close every one of those gaps — for every client, in every engagement, for as long as they trust us with their growth.
Who we work with
A genuine fit makes everything work better
We are selective about the businesses we take on — not to be exclusive, but because our model works best when there is a genuine fit between what a client needs and what we do exceptionally well.
If that sounds like you — or like the business you are trying to build — we would like to talk.
Digital Brand Promotions works best with:
- South African businesses ready to invest in sustainable organic growth — not just quick-fix ranking gains
- International businesses needing an experienced, commercially focused SEO partner
- Medical, aesthetic and healthcare practices that need to attract patients through local and AI search
- Construction, contracting and professional service businesses that depend on local search visibility
- Law firms that need to establish authority and trust through organic and AI search
- Businesses that want to understand AI search and get ahead of it
- Business owners tired of agencies that report on impressions and rankings but can’t show what changed in their revenue
What clients say
“[Testimonial quote — specific outcome, e.g. we started appearing in Google AI Overviews for our core treatment queries within four months.]”
— [Client Name], [Business Name], [Location]
“[Testimonial quote — specific outcome, e.g. our lead volume from organic search doubled in six months.]”
— [Client Name], [Business Name], [Location]
“[Testimonial quote — e.g. Amanda explained AI search in a way that finally made sense to us — and then showed us the results.]”
— [Client Name], [Business Name], [Location]
The question that started everything still drives everything
In 2011, a newly built website and one unanswered question. Today, that question has evolved — but the drive behind it has not.
“What now?” became “how do people find this?” which became “how do we make sure our clients are found in traditional search?” which became “how do we make sure they are cited in AI Overviews, referenced by ChatGPT, and named by voice assistants when someone asks the right question out loud in their car?”
“The search landscape will keep changing. Our job is to make sure our clients are always visible in the version of search that exists right now — and ready for the one that comes next.”
If you want an agency that’s as invested in your growth as you are — let’s talk.
We are not the right fit for every business. But for the businesses we do work with, we are genuinely, measurably invested in building something that grows — in traditional search, in AI-generated answers, in local visibility, and in the conversion performance that turns all of that visibility into revenue.