AI Visibility Audit · South Africa & international
Find out why AI recommends your competitors — and exactly how to change it.
We test how ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity and Google AI Overviews answer the questions your customers ask, measure your share of those answers against competitors, and hand you a 90-day plan to win more of them.
Once-off investment
from R5,500
- Up to [50] buying-intent prompts tested on 6 AI platforms
- Share of voice against up to [5] competitors
- Entity, schema and citation-source gap analysis
- 90-day roadmap + 60-minute strategy session
Delivered in [2–3] weeks. No retainer required.
Chicken Licken
Shell
Netcare
Assupol
Corroshield
Meoded Paint
Overview
Your rankings report can’t see the biggest change in search
When someone asks ChatGPT for the best dermatologist in Sandton, or Perplexity which business insurer suits a small company, the answer names a few businesses and skips the rest. Google’s AI Overviews now do the same at the top of the results page.
None of this appears in Search Console or a rankings tool. You can rank well on Google and still be absent from AI answers — or worse, be described inaccurately.
The AI Visibility Audit makes that blind spot measurable. We test the questions that lead to sales in your market, record who AI recommends and why, and trace each gap back to something you can fix: your content, your structured data, your entity signals or your presence on the sources AI tools trust.
Quick answer
What is an AI visibility audit?
An AI visibility audit measures how often and how accurately AI search tools — such as ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity and Google AI Overviews — mention a business in answers to relevant customer questions. It compares that visibility with competitors and identifies the content, schema, entity and citation-source gaps that explain the difference.
What we test
Eight areas that decide whether AI recommends you
Every finding is tied to evidence: the exact prompt, the answer each platform gave, and the signal behind it.
01
Prompt visibility testing
Buying-intent questions run on ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity and Google AI Overviews, logged answer by answer.
02
Competitor share of voice
How often you’re named versus your competitors, by platform and by topic.
03
Brand accuracy
What AI says about your services, locations and reputation — and where it’s wrong or out of date.
04
Entity & knowledge graph
Consistency of your business identity across your site, Google Business Profile, directories and profiles.
05
Structured data
Organization, LocalBusiness, Service, FAQ and Person schema — what’s present, missing or broken.
06
Content answerability
Whether your key pages answer real questions clearly enough for AI to extract and quote.
07
Citation sources
The review sites, directories and publications AI tools cite in your category — and whether you’re on them.
08
AI crawler access
Robots.txt, rendering and access rules that may stop AI crawlers from reading your site.
Deliverables
What you’ll have in hand
- AI visibility scorecard. One view of where you stand on each platform, with a baseline to measure progress against.
- Prompt-by-prompt results log. Every question tested, every answer captured, every business named.
- Competitor share-of-voice report. Who wins AI answers in your market, and the signals that put them there.
- Entity, schema and citation gap list. Specific fixes, including the third-party sources worth targeting.
- 90-day AI visibility roadmap. Prioritised by impact and effort, written so your team or developer can act on it.
- 60-minute strategy session. We present the findings and answer your team’s questions.
Biggest gap found
Perplexity cites two industry directories for this category. You’re listed on neither; your top rival is on both.
Process
From kick-off to roadmap in [2–3] weeks
1
Kick-off
We agree your priority services, locations, competitors and the customer questions worth testing.
2
Testing
We run every prompt across six platforms and capture the answers and their sources.
3
Analysis
We audit your site, schema, entity signals and citation sources to explain every gap.
4
Roadmap
You receive the report and 90-day plan, then we walk your team through it.
Built by the team behind search growth for national South African brands
200+
businesses grown through SEO and AI search
+58%
average organic growth across client campaigns*
2M+
organic clicks for a national fast-food chain
6
countries: SA, US, UK, Israel, Ukraine, Netherlands
“[Client testimonial about AI visibility — what you found and what changed.]”
[Name], [Role]
[Company, City]
*Based on the last 12 months of SEO performance data.
Pricing
Three ways to get your AI visibility audit
Final pricing depends on the number of services, locations and competitors in scope. We confirm it before any work starts.
See where you stand
Free AI Visibility Audit
R0
A snapshot: a handful of test questions, two competitors and your top five fixes.
Most popular
AI Visibility Audit
from R5,500 once-off
The complete audit on this page, with a 90-day roadmap and strategy session. No retainer.
Audit + implementation
Growth Accelerator
R12,950 /month
AI Visibility Audit included, plus ongoing entity optimisation, LLM citation work and AI search tracking.
FAQ
AI Visibility Audit questions
How is AI visibility different from SEO?
SEO earns you a position in a list of results. AI visibility earns you a mention inside the answer itself. The two share foundations — technical health, quality content, authority — but AI tools weigh entity clarity, structured data and third-party citations more heavily, and they name far fewer businesses.
Which AI platforms do you test?
ChatGPT, Claude, Google Gemini, Microsoft Copilot, Perplexity and Google AI Overviews. These are the platforms where most of your customers’ AI-assisted research happens — Copilot especially for office-based buyers, as it’s built into Windows, Edge and Microsoft 365. Others can be added to the scope on request.
AI answers change all the time. Are the results reliable?
AI answers do vary, which is why we test many prompts across several platforms rather than relying on a single answer. The patterns — who is consistently recommended and which sources are consistently cited — are stable enough to act on and to measure progress against.
Can you guarantee we’ll appear in ChatGPT?
No one can honestly guarantee placement in AI answers. What the audit gives you is a clear, evidence-based picture of why you’re absent and the specific changes most likely to improve your visibility.
What do you need from us?
A 30-minute kick-off call to agree your priority services, locations and competitors. Google Search Console access is helpful but not required.
Can you implement the recommendations?
Yes. The roadmap is written so your own team can implement it, or we can take it on through our Growth Accelerator and Performance Growth plans, which include ongoing AI search optimisation.
How is this different from the free AI Visibility Audit?
The free audit is a quick snapshot with a few test questions and your top five fixes. The paid audit covers your full range of customer questions, up to five competitors and all eight test areas, and ends with a 90-day roadmap and strategy session.
Request your AI Visibility Audit
Tell us a little about your business. We’ll reply within one working day with a confirmed scope and price.
- Fixed price agreed before we start
- No retainer or long-term contract
- Your data handled in line with POPIA